Ian Finn at the Britain's Got Talent × Tesco partnership event — delivering consumer engagement at scale for millions of Clubcard holders.

Surrey Cyber Connect - EP3: Doing AI Right
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Featured & recognised by:

Speaking Topics

• Product Leadership at Scale

• Strategic Tech Debt

• Digital Transformation in Enterprise

• AI & Customer Experience

• Building Better Digital Products

Contributor & cited expert —
Cost to Catalyst, Change Makers, 2026

Executive Biography

Ian Finn is a Senior Product Leader with 18 years of experience delivering transformational outcomes at enterprise scale, currently operating at Director-level scope and complexity across Identity & IAM, eCommerce, platform.

A Fellow of the Chartered Institute of Marketing (FCIM), Chartered Marketer, and Member of the Institute of Directors (MIoD), Ian brings a rare combination of commercial grounding and senior product leadership, consistently connecting individual product decisions to macro commercial and institutional consequences across six FTSE 100 companies, three Global 500 organisations, and three UK government departments.

Currently at Tesco PLC, Ian leads the Identity platform — the front door to the entire Tesco ecosystem, serving tens of millions of customer accounts across five markets and six Group subsidiaries. Under his leadership, the platform has grown by several million users, reduced unnecessary authentication challenges by 35% in a single year through ML-based risk signals, and played a central role in two of Tesco's most significant recent corporate/M&A events: the £700 million divestiture of Tesco Bank to Barclays in November 2024, and the first-ever Group-level identity integration of Tesco Insurance & Money Services.

Before Tesco, Ian spent a decade as founder of Next Level Digital, delivering senior interim product leadership at VP and Head of level across seven sectors, including assignments at Sky, Barclays, Vodafone, BT, Centrica, the Department for International Trade, BEIS, and HMRC. Key engagements included leading a £30m digital transformation at Sky (sales failure rate reduced from 30% to 10%); pioneering Barclays' first-ever digital self-service insurance platform in just 16 weeks; and turning around a failing CRM programme for the Department for International Trade in four months — trebling user satisfaction across 3,000 colleagues in 110 countries and underpinning a Foreign Direct Investment pipeline of £1.3 trillion.

Ian has also held other senior roles including VP-level product leadership at Barclays, Associate Director at Fidelity International, and P&L ownership of £20m–£180m product segments at O2 (Telefónica UK).

Ian is also the author of Product Truths: Five Principles for Building Products That Work at Scale, published June 2026, distilling eighteen years of product leadership into five principles for building products that survive contact with real-world complexity. He speaks regularly on identity, platform, and AI at scale — most recently at CX in Financial Services (June 2026) — because the best operators should be able to explain what they build; not just build it.

Ian is known as a turnaround leader — five proof points across government, banking, telecoms, and retail — and as someone who typically delivers the programmes and outcomes others said couldn't be done. He energises and empowers teams, surfaces ambiguity early, and finds simplified ways forward at genuine enterprise scale.

This combination of delivery at scale, published thought leadership, and active engagement on industry stages makes Ian a compelling voice for speaking engagements, panel discussions, and media commentary on identity, platform strategy, and AI-era product leadership — bringing the rare credibility of someone who has built, written, and spoken about these challenges in equal measure.

KEY METRICS

£1.7bn+ Incremental Value  ·  £700m Tesco Bank Sale  ·  £2.3bn Tesco Online Sales  ·  £1.3tn FDI Pipeline (DIT)  ·  4,500% P&L Improvement

AREAS OF EXPERTISE

Identity & IAM  ·  AI & ML Products  ·  Platform Product  ·  Digital Strategy  ·  Product Strategy  ·  eCommerce  ·  Personalisation  ·  M&A Integration  ·  Senior Stakeholder Management  ·  Digital Transformation  ·  P&L Ownership  ·  Agile · Scrum · Kanban  ·  APIs & Cloud  ·  Zero Trust  ·  Cyber Security  ·  Omnichannel  ·  Data & Analytics

EDUCATION & QUALIFICATIONS

BA (Hons) English & American Literature, University of Warwick — First in Marketing dissertation. Fellow of the Chartered Institute of Marketing (FCIM), Chartered Marketer (CMkr), and Member of the Institute of Directors (MIoD). Product Faculty Crystal Training™ 2024 (Tesco-sponsored, #1-ranked, Google/Meta/Microsoft practitioners).

SPEAKING & PUBLICATIONS

Speaker — Customer Experience in Financial Services 2026 · 17–18 June · London  |  Speaker — Surrey Cyber Connect · June 2026  |  Keynote — Tesco Ignite Global Technology Conference · 5,000 colleagues live  |  Cited contributor — Cost to Catalyst, Change Makers, 2026  |  Newsletter — Product at Scale · productatscale.substack.com

Speaking & Publications

Author — Product Truths: Five Principles for Building Products That Work at Scale, June 2026  |  Speaker — Customer Experience in Financial Services 2026 · 17–18 June · London  |  Speaker — Surrey Cyber Connect · June 2026 · London  |  Keynote — Tesco Ignite Global Technology Conference · 5,000 colleagues live  |  Cited contributor — Cost to Catalyst, Change Makers, 2026  |  Newsletter — Product at Scale · productatscale.substack.com

Ian Finn FCIM CMkr MIoD  ·    ·linkedin.com/in/ianfinn

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