Eighteen years. Five principles. One book.

I'm genuinely excited to share that my first book, 'Product Truths: Five Principles for Building Products That Work at Scale', is now out in the world.

It distils eighteen years of product leadership learnings across a range of FTSE 100 companies, three Global 500 organisations, and three UK government departments into five principles for building products that survive contact with real-world complexity — not just the ones that look good in a deck.

Writing it required the same discipline I've used as a practitioner — finding the pattern under the noise, then simplifying until only the essential structure remains. Turning that lens on my own experience has been one of the most satisfying parts of it all.

One of the quotes that opens the book, from Lewis Hatchett, is the one that actually got me to start writing it in the first place:
"Make decisions your 8-year-old self would admire, and your 80-year-old self would be proud of."

It's not a bad test for a product decision either. Finishing this book certainly felt like one of mine.

📖 Available now everywhere — one link here:
https://books2read.com/producttruths