|  Developing leading-edge digital experiences

Balancing the provision of high quality customer experiences and ensuring commercial returns is a constant challenge for leading brands today. You want to put stand-out experiences at the heart of things; yet the bottom line needs to be satisfied too. These two imperatives need not be in conflict with one another.

I focus on developing class-leading digital experiences to customers of B2C service organisations. In so doing, I also drive class-leading commercial returns too – by delivering compelling digital propositions and helping organisations move towards a leaner operating model:
◙ delivered digital self-service for Barclays Bank in the Insurance category
◙ led transformation for BSkyB to provide a consistent customer purchase and sign up experience and bring efficiencies across the multi-channel model (£30m programme)
◙ developed and built highly-differentiated Home Broadband proposition for O2 – which doubled monthly sales whilst shaving £4m off annual network costs.

I blend blue chip experience and techniques across three key sources of competitive advantage –
Customer (centricity) | Product (development/ management) | Digital (development) across:

►Focus Sectors: Telecoms (Mobile & Fixed), Banking/ FS, Media & Technology
►Focus disciplines: Digital platform development – customer experience/ journeys, e-commerce, self-service, multi-channel
►Chartered Marketer, Agile Practitioner and PRINCE2 Practitioner

❖Specialties: E-commerce, Multi-channel, Web app design, Agile, Product development, Transformation, CX, Customer Journeys, Product Owner, customer insight, Marketing Programmes, Digital Marketing Strategy, Agency management, Developing Digital, Digital Proposition, EMEA, Integrated Digital, Across Digital, Digital development