A Product Longevity Story : A 2017 Build, Still Live in 2026 A tool I built for HMRC in 2017 is still in active use today — now part of the HMRC mobile app and featured nationally in this year's "You're On It" TV campaign during the World Cup. Nine
A group of diverse people gathered in an office environment, some working and others standing, with a man wearing a white t-shirt that says 'TALK TO ME ABOUT DATA HUB'.
An advertisement for the HM Revenue & Customs 'You're On It' TV campaign 2026, featuring a graphic of a smartphone with the HMRC app character, which has arms and legs, standing in front of a yellow ring. The ad encourages downloading the HMRC app fr