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    <loc>http://www.ianfinn.co.uk/perspectives/2026/7/14/not-every-retail-obituary-is-permanent</loc>
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    <lastmod>2026-07-16</lastmod>
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      <image:title>Perspectives - Not every retail obituary is permanent - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5579ae03e4b042afe8ec3608/f59c5484-591b-4957-9705-3e3a7a99a89e/Joules+5.jpeg</image:loc>
      <image:title>Perspectives - Not every retail obituary is permanent - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5579ae03e4b042afe8ec3608/81c5ac0f-bdbb-41f8-b804-2e8dae8d0f19/Joules+4.jpeg</image:loc>
      <image:title>Perspectives - Not every retail obituary is permanent - Make it stand out</image:title>
      <image:caption>Photos: author's own — the Joules store in Ambleside, Cumbria</image:caption>
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  <url>
    <loc>http://www.ianfinn.co.uk/perspectives/2026/7/9/product-truths-my-first-review</loc>
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    <lastmod>2026-07-16</lastmod>
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      <image:title>Perspectives - ‘Product Truths’:                       My First Review - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5579ae03e4b042afe8ec3608/eded039f-eadf-46bd-97c2-640cb961329d/Product+Truths-+at+5+stars+review.png</image:loc>
      <image:title>Perspectives - ‘Product Truths’:                       My First Review - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>http://www.ianfinn.co.uk/perspectives/2026/7/9/most-companies-think-trust-is-a-feeling-at-scale-its-an-architecture-decision</loc>
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    <loc>http://www.ianfinn.co.uk/perspectives/producttruthbook</loc>
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    <lastmod>2026-07-16</lastmod>
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      <image:title>Perspectives - Eighteen years. Five principles. One book. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ianfinn.co.uk/perspectives/aipanellondon</loc>
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    <priority>0.5</priority>
    <lastmod>2026-07-16</lastmod>
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      <image:title>Perspectives -       .      - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5579ae03e4b042afe8ec3608/efe1db89-1b2f-4221-9b9e-a17fb488d476/sky+shard.jpeg</image:loc>
      <image:title>Perspectives -       .      - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5579ae03e4b042afe8ec3608/c19294b9-d6f8-4b36-ad18-09ccfad9600c/skyline.jpeg</image:loc>
      <image:title>Perspectives -       .      - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ianfinn.co.uk/perspectives/forget-the-frameworks-for-a-second</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5579ae03e4b042afe8ec3608/6694c75d-f0e6-4174-a1e1-ddfe6e4d55a3/Tools_of_the_Craft_FINAL_with_bo.png</image:loc>
      <image:title>Perspectives - Forget the frameworks for a second. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ianfinn.co.uk/perspectives/cxfs26thoughts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5579ae03e4b042afe8ec3608/4c00eb6f-ad8a-4b50-ada9-bc522cb98594/CXFS26+Vid+thumbnail.png</image:loc>
      <image:title>Perspectives - Identity at Scale: Simplicity as the Real Differentiator CXFS26 — Customer Experience in Financial Services, London, 17–18 June 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ianfinn.co.uk/perspectives/2026/6/23/cioandcisoroundtable</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5579ae03e4b042afe8ec3608/4f2ac3c4-8190-4a4b-8350-3a16a5d6cd0c/Web+Page+Speaker+Tile+06.26.png</image:loc>
      <image:title>Perspectives - Panelist at CIO &amp;amp; CISO RoundTable, 25.06.26 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ianfinn.co.uk/perspectives/2026/6/15/announcement-product-truths-five-principles-for-building-products-that-work-at-scale-published-today</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5579ae03e4b042afe8ec3608/9e332f85-e678-4f90-b16a-67803244e88f/Product+Truths+3D+cover.png</image:loc>
      <image:title>Perspectives - Announcement… ‘Product Truths: Five Principles for Building Products That Work at Scale’ — published today - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ianfinn.co.uk/perspectives/2026/6/4/britains-got-talent-the-team-behind-the-magic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5579ae03e4b042afe8ec3608/35a938b0-6df2-4d83-935b-28541d49d3d5/Ian+Finn+with+the+Britain%27s+Got+Talent+delivery+team+at+the+series+final+%E2%80%94+live+TV+technology+partnership</image:loc>
      <image:title>Perspectives - Britain's Got Talent — The Team Behind the Magic - Make it stand out</image:title>
      <image:caption>Ian Finn with the Britain's Got Talent delivery team at the series final — live TV technology partnership</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ianfinn.co.uk/perspectives/2026/6/4/speaking/cx-financial-services-2026</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5579ae03e4b042afe8ec3608/51741117-874b-4510-b5dc-13205b1f494e/Ian+Finn+Media+card+-+CX+in+Financial+Services.png</image:loc>
      <image:title>Perspectives - Speaking at Customer Experience in Financial Services 2026 — Ian Finn - Make it stand out</image:title>
      <image:caption>Ian Finn, speaker at Customer Experience in Financial Services 2026, London, 17-18 June — digital identity and IAM</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ianfinn.co.uk/perspectives/2026/5/27/speakingatcyberconnet</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5579ae03e4b042afe8ec3608/115379fe-d7a7-46a1-8b14-4ceffcbd7442/Surrey+Cyber+Connect+06.26.png</image:loc>
      <image:title>Perspectives - Speaking at Surrey Cyber Connect — AI, Security and the Human Factor - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ianfinn.co.uk/perspectives/2026/5/23/brbeqbl7c7oi8d1euy18t5ljxu59x2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5579ae03e4b042afe8ec3608/1779535645372-CQGPL7YJ1WOCM2C7E4IJ/76471aec-.jpeg</image:loc>
      <image:title>Perspectives - The best systems disappear into the background…</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5579ae03e4b042afe8ec3608/1779535645371-LKM8080EHMWRZP1LUNWZ/886253c1-4746.jpeg</image:loc>
      <image:title>Perspectives - The best systems disappear into the background…</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5579ae03e4b042afe8ec3608/1779535663484-ABKUNCNAD4N7K0AK9WP3/2bc55f20-367c-.jpeg</image:loc>
      <image:title>Perspectives - The best systems disappear into the background…</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.ianfinn.co.uk/perspectives/2026/5/21/cited-in-change-makers-report-on-ai-may-2026</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5579ae03e4b042afe8ec3608/4ad16c61-b4dc-4d18-be24-2a3215ca8ef2/ChangeMarkers+AI+Report.png</image:loc>
      <image:title>Perspectives - Cited in Change Makers Report on AI, May 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ianfinn.co.uk/perspectives/2026/5/16/announcement-speaking-at-6th-annual-customer-experience-in-financial-services-2026</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5579ae03e4b042afe8ec3608/cb7e7a05-0e71-43d6-b228-564ec3b737a9/Speaking+at+6th+Annual+CX+in+Financial+Services</image:loc>
      <image:title>Perspectives - Speaking at the 6th Annual Customer Experience in Financial Services, 2026 - Make it stand out</image:title>
      <image:caption>I’ll be speaking at this Customer Experience focussed conference next month.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ianfinn.co.uk/perspectives/2026/5/16/-</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5579ae03e4b042afe8ec3608/1e54e8b4-ae31-40f9-9d57-9487eeea7929/julie-ricard-rdrT6TluU9U-unsplash.jpg</image:loc>
      <image:title>Perspectives - “ ”      .  ’. - Make it stand out</image:title>
      <image:caption>ℎ    on Unsplash</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ianfinn.co.uk/perspectives/2026/5/15/-</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5579ae03e4b042afe8ec3608/1778862147477-4R7N2AHTR21O6RPIKNEL/63bc5fab-1e43-4b2a-b6b7-7837918b2a42.jpeg</image:loc>
      <image:title>Perspectives -</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5579ae03e4b042afe8ec3608/1778862147537-AD5FRT8AJHGMYDUQFII7/939425e0-b500-42a8-93c6-4200204eacf3.jpeg</image:loc>
      <image:title>Perspectives -</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5579ae03e4b042afe8ec3608/1778862148563-QFS3ZH8Z4NBOFF69XOOV/1778582412797.jpeg</image:loc>
      <image:title>Perspectives -</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5579ae03e4b042afe8ec3608/1778862148828-Q3UENW52TQYK68VD742D/1778582414114.jpeg</image:loc>
      <image:title>Perspectives -</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.ianfinn.co.uk/perspectives/2026/5/12/my-writing-has-moved</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5579ae03e4b042afe8ec3608/f4b83699-cdeb-4689-8ad1-09fda0b83f62/substack+cover+image1.webp</image:loc>
      <image:title>Perspectives - My deeper writing has moved - Make it stand out</image:title>
      <image:caption>Ian Finn now writes on substack.com</image:caption>
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  </url>
  <url>
    <loc>http://www.ianfinn.co.uk/perspectives/2017/6/29/great-evening-last-night-at-producttank-london</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5579ae03e4b042afe8ec3608/1498738110393-M1DP7X9I7CKCYA3EOKQJ/20170628_202936%5B1%5D.jpg</image:loc>
      <image:title>Perspectives - Great evening last night at #ProductTank, London</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5579ae03e4b042afe8ec3608/1498737727290-8TB1L39YYZRXFCLPX2SO/image-asset.jpeg</image:loc>
      <image:title>Perspectives - Great evening last night at #ProductTank, London - #ProductTank</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.ianfinn.co.uk/perspectives/2017/12/4/ea6qfhmsa29uyrdn3m2dp71428j7sf</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5579ae03e4b042afe8ec3608/1512385159548-MUTZW94HN6Y0JX09XIWV/CRM+launch+day.jpg</image:loc>
      <image:title>Perspectives - Successful launch of cutting-edge CRM for government (Department of International Trade)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5579ae03e4b042afe8ec3608/1512385328662-XU69AZVCS8DXUPTQCF0G/i-ZXWdJKg-X4.jpg</image:loc>
      <image:title>Perspectives - Successful launch of cutting-edge CRM for government (Department of International Trade)</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.ianfinn.co.uk/perspectives/2017/6/9/museum-of-failure-opens-in-sweden</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-13</lastmod>
  </url>
  <url>
    <loc>http://www.ianfinn.co.uk/perspectives/2017/6/8/its-great-to-meet-fellow-digital-enthusiasts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5579ae03e4b042afe8ec3608/1496928960498-8IRA1AOVZOKKHXW38A56/image-asset.jpeg</image:loc>
      <image:title>Perspectives - It's great to meet fellow Digital Enthusiasts!</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.ianfinn.co.uk/perspectives/2017/1/26/ian-receives-idm-cpd-award-2016</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5579ae03e4b042afe8ec3608/1485434081353-1SG1HTAZ3VXFBISL5EGJ/image-asset.png</image:loc>
      <image:title>Perspectives - Ian receives IDM CPD Award, 2016</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.ianfinn.co.uk/perspectives/2016/11/23/d8g0rfbvt0sqmgbola7yrh8hp28a3o</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5579ae03e4b042afe8ec3608/1479909808006-RKUP4E8OLM1GTRNIAQ7S/image-asset.jpeg</image:loc>
      <image:title>Perspectives - Does your brand have a critical 'experience gap'?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5579ae03e4b042afe8ec3608/1479909874891-QY91N1SK5MFH792X23TV/man-at-checkout-trying-to-remember-card-pin-number_BFdQ_Tpro+%28Medium%29.jpg</image:loc>
      <image:title>Perspectives - Does your brand have a critical 'experience gap'?</image:title>
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  </url>
  <url>
    <loc>http://www.ianfinn.co.uk/perspectives/idmgraduationceremony</loc>
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    <priority>0.5</priority>
    <lastmod>2026-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5579ae03e4b042afe8ec3608/1485433873736-2ANO4UCKOF65930I6D8E/image-asset.jpeg</image:loc>
      <image:title>Perspectives - Am honoured to have been amongst them. #idm #idmgrad</image:title>
      <image:caption>IDM Graduation Ceremony, 2016</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.ianfinn.co.uk/perspectives/2016/11/5/ian-awarded-idm-professional-diploma-in-digital-marketing-dip-dm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5579ae03e4b042afe8ec3608/1478358723396-FKJ7P9IL7RYH39QNT6SX/Ian+Finn%2C+at+IDM+Professional+Diploma+in+Digital+Marketing+gradution%2C+11.16</image:loc>
      <image:title>Perspectives - Ian awarded IDM Professional Diploma in Digital Marketing (Dip DM)</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.ianfinn.co.uk/perspectives/2016/11/3/ian-finn-talks-about-emerging-and-future-digital-trends</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-05-13</lastmod>
  </url>
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